摘要
本文基于中国上市公司2010年—2014年的财务数据,运用验证性因子分析方法识别了企业的竞争战略维度——低成本和差异化,考察了竞争战略定位对企业绩效的影响。结果表明:实施低成本战略和差异化战略都能促进企业的短期绩效,实施差异化战略的企业与实施低成本战略的企业在短期财务绩效和市场绩效方面无显著差异;企业实施低成本战略对长期财务绩效的促进作用优于实施差异化战略,实施差异化战略对企业长期市场绩效的促进作用优于实施低成本战略。因此,企业在选择竞争战略时,要有明确的战略定位,同时应充分考虑企业的资源支撑作用,避免因资源不足导致企业低效。
Based on the publicly available finoncial data of listed componies in China from 2010 to 2014, two key dimensions of companies＂ competitive strategy are identified using confirmatory factor analysis, the two latent factors are fyrther used to explore the performance effects of competitive strategy. The findings show that both low cost dimension and differentiation dimension. have positive effects on short term performance; there are no statistical significant performance differences between firms pursuing low coet strategies and those pursuing differentiation stmtegies in aspects of return of asset and sales growth. The results also indicate that it would be better to employ low cost strategy for firms to accomplish sustained high return of asset, and differentiation strategy is better than low coet strategy for sustainable sales growth, due to the downturn of global economy and customers＂increasing sensitivity to prices. It is recommended that finns make dear cheicos on the dimension of competitive stratesy, make sure that the resources and capabilities of firms are consistent with the competitive stratesy. Firms would he stuck in the middle and get low performance ff they lack the concemed resources and capabilities.
出处
《新疆财经大学学报》
2017年第1期35-43,共9页
Journal of Xinjiang University of Finance & Economics
基金
国家社科基金重点项目"我国制造企业创新型成本领先战略研究"(项目编号:11AGL001)
国家社科基金一般项目"创新型成本领先战略及其在我国制造企业中的演化路径研究"(项目编号:15BGL018)
安徽省自然科学课题"创新型低成本战略及其在我国制造企业中的演进路径研究"(项目编号:1308085MG112)
关键词
竞争优势
企业绩效
低成本战略
差异化战略
competitive advantage
company performance
low cost strategy
differentiation strategy
