摘要
波特在《竞争战略》中提出,低成本和差异化两种优势不可兼容的“夹在中间”理论,其后一些西方战略学家针对性地提出可以兼顾低成本与差异化两种优势的整合竞争战略理论,这两种理论自相矛盾但又同时成立,本文称之为“夹在中间悖论”。本文分别研究了“夹在中间”理论和整合竞争战略理论的隐含假设及其实证依据,界定了“夹在中间悖论”的内涵,剖析了“夹在中间悖论”的成因,提出了“夹在中间悖论”的管理策略,初步解决了竞争战略研究中存在的这个理论困境。
Michael Porter put forward the theory about ＂stuck-inthe-middle＂ which means low cost advantage and differentiation advantage are not compatible. Some other strategists presented opposing evidence on ＂stuck-in-the-middle＂ and put forward the theory about integrated cost leadership/differentiation which means low cost advantage and differentiation advantage are compatible. These two kinds of theories are seemingly contradictory and can be demonstrable separately. Here, this paper calls the phenomenon ＂paradox of stuck-in-the-middle＂. The paper studies separately the hypotheses and their empirical evidences of these two kinds of theories, discusses the meaning, causes and management tactics of the paradox about ＂stuck-in-the-middle＂, and provides an elementary answer about the dilemma which puzzled competitive strategy researchers.
出处
《南开管理评论》
CSSCI
2006年第3期67-72,79,共7页
Nankai Business Review
关键词
竞争战略
夹在中间
整合竞争战略
悖论
Competitive Strategy
Stuck-in-the-middle
Integrated Cost Leadership/Differentiation Strategy
Paradox
