摘要
我国很多地方商标战略中都规定了政府优先采购获得驰名商标、著名商标认定企业的商品和服务。这一规定不符合政府采购政策功能的适用情形,也反映出地方政府对驰名商标、著名商标认识与理解的不准确。我国商标战略正向商标品牌战略升级,地方政府在新战略制定和实施中应当更为谨慎地设计相关政府采购政策。
Many local trademark strategies grant government procurement priority for goods and services with popular or famous trademarks. This provision is not in accordance to the applicability of government procurement policy functions, and indicates some misunderstanding of popular or famous trademarks. China is upgrading its trademark strategy. Thus,local governments should carry out a more careful design in the formulation and implementation of their procurement policies.
出处
《南京理工大学学报（社会科学版）》
2017年第2期53-57,共5页
Journal of Nanjing University of Science and Technology：Social Sciences
基金
江苏省社会科学基金项目"江苏省商标战略及其政策措施研究"(13FXD018)的阶段性研究成果
关键词
商标战略
政府采购
商标品牌战略
trademark strategy
government procurement
trademark and brand strategy
