摘要
【目的/意义】探索突发事件舆情传播网络的拓扑结构和传播规律、识别与评判突发事件舆情传播网络中重要节点,有助于从源头上控制舆情,增强政府管理突发事件网络舆情的能力。【方法/过程】以"魏则西事件"为研究对象、采集并整理数据,运用社会网络分析法,结合生命周期理论,阐述了该事件舆情扩散过程,绘制了"魏则西事件"舆情传播网络社群图,并以定量方式对"魏则西事件"舆情传播网络进行了结构测度分析。【结果/结论】拓展了SNA的应用,发现该事件舆情四个阶段传播规律,识别、总结该舆情传播网络中关键节点结构特征,并提出针对突发事件舆情传播网络本身拓扑结构的控制建议,最后,提出政府应对突发事件网络舆情传播的阶段管理建议。
【Purpose/significance】In order to control the source of online public opinion for emergencies and enhance gov-ernment＇s ability of administrating it, exploring its topological structure, propagation and identifying its key nodes are neces-sary.【Method/process】This paper collects data and uses social network analysis（SNA）method to study the case of Wei Zexi.Combining with life cycle theory, the article describes public opinion spread process, and draws ＂Wei Zexi incident＂ onlinepublic opinion dissemination community map. Then, this paper analyzes the structure of ＂Wei Zexi incident＂ public opin-ion spread network in a quantitative way.【Result/conclusion】The paper expands the application of SNA and finds the fourstages＇ propagation law about online public opinion dissemination in emergency. Then, the paper identifies of key nodesand summarizes the structural characteristics in the public opinion dissemination network. The paper summarizes and putsforward the control recommendations for its topology structure. Finally, government＇s stage management suggestions whichare about online public opinion spread during emergencies are put forward.
出处
《情报科学》
CSSCI
北大核心
2017年第3期87-92,共6页
Information Science
基金
黑龙江大学研究生创新科研项目资金资助(YJSCX2016-137HLJU)
关键词
社会网络分析
突发事件
网络舆情
social network analysis
emergency
online public opinion
