摘要
专业推广是高职院校专业走向教育消费市场、提升高职专业社会知名度和行业影响力的重要策略。高职院校专业推广活动应在明确推广要素的基础上,将专业推广与专业服务深度融合,以提升专业推广策略的针对性、有效性和科学性。
Popularizing the major is an important strategy that can lead higher vocational colleges to the market of spending on education.Which can enhance the society reputation of the higher vocational specialty and the industry influence. Higher vocational colleges which have activities about major promotion that should integrate the major promotion and major services deeply. The premise is that they are based on explicit promotion elements. That could enhance the pertinence,effectiveness and scientificalness of the strategy about major promotion.
出处
《职业教育研究》
2017年第2期25-28,共4页
Vocational Education Research
关键词
高职院校
专业服务
专业推广
策略
high vocationl colleges
major services
major promotion
strategy
