摘要
【目的】对学术期刊微信公众号满意度进行评价,并挖掘影响满意度评价的重要因素。【方法】以大气科学类中文核心期刊为研究对象,构建出期刊微信公众号满意度评价指标体系,确定各指标的取值方法,结合Saaty标度法,使用AHP法与熵权法计算组合权重,进而构建出评价模型。【结果】采用TOPSIS法,选取11种大气科学类中文核心期刊为分析对象,通过实证研究发现,《气候变化研究进展》微信公众号满意度评价最高,《气候与环境研究》的满意度评价最低。【结论】分析了期刊微信公众号满意度评价高的原因,并挖掘了影响满意度评价的一些具体原因,为提升期刊微信公众号的使用满意度提供了参考。
[Purposes]This paper aims to figure outhowto evaluate the satisfaction degree of the academic journals＇ WeChat public account,and explore the important factors that affect the satisfaction evaluation. [Methods]Taking atmospheric science journals as the research sample,it built the index system and the method for determining the value of each index. Combining with the Saaty scale method,it used the AHP method and entropy weight method to calculate the combination weights,and constructed the evaluation model. [Findings] Using TOPSIS method,it takes 11 kinds of Chinese core journals of atmospheric science as the sample. Through empirical research,it found that the satisfaction degree evaluation of the Wechat public account of Advances in Climate Change Research is the highest,and the evaluation of Climatic and Environmental Research is the lowest. [Conclusions]It analyzes the reasons of the high satisfaction degree,and digs out the factors that affect the satisfaction degree,which gives the suggestion for improving and developing the academic journals＇ WeChat public account.
出处
《中国科技期刊研究》
CSSCI
北大核心
2017年第1期47-52,共6页
Chinese Journal of Scientific and Technical Periodicals
关键词
微信公众号
大气科学类中文核心期刊
满意度
组合权重
TOPSIS
WeChat public account
Chinese core journal of atmospheric science
Satisfaction degree
Combination weights
TOPSIS method
