摘要
当我国漫画出版界仍对VR技术停留在试探阶段时,不少国外出版商已借助此次技术革新,将传统读物转型升级,进而能够在全球范围内抢夺先机,争取更为广泛的受众资源,最终赢得市场利润。如全球历史上首部VR漫画《磁》、漫画Project Hikari等均是如此。据此,文章以VR漫画出版为研究基点,以内容情节、技术介入、读者接受为研究维度,重点分析了VR漫画的出版形式及形成可能,并对未来VR漫画出版将遇到的关键性议题予以反思,以期为我国在VR漫画领域的崛起和发展带来借鉴意义。
As VR technique used in the comic book publishing industry in our country is just in the stage of exploration, many foreign publishers have actively transformed to upgrade the traditional reading with the aid of VR technique, so that they can grab opportunities to strive for broader audience resources to earn market profits in the global scope ultimately, such as the first VR comic Magnetic and comic cartoons Project Hikari. Based on VR comic strip, this article emphatically analyzes VR comic forms of publication and the possibility of VR comic forms from the points of study content plot, the technical intervention, and reader acceptation. This paper also combs key issues of VR comic strip in order to give some advices to the development of VR comic in China.
作者
方堃
FANG Kun(Communication Research Institute, Zhejiang University, Hangzhou, China 310007)
出处
《编辑之友》
CSSCI
北大核心
2017年第2期21-24,共4页
Editorial Friend
关键词
虚拟现实
技术革新
漫画出版
virtual reality
technology innovation
comic strip
