摘要
一直以来标志都是作为一个设计的符号,研究多从操作和技术层面入手。然而,标志作为传达信息、表现质量、区分差异、彰显特性的一种象征性传播符号,在现代社会中扮演和发挥着越来越重要的作用。伴随文本决定着文本的生成与解读,了解伴随文本的影响因素,对标志符号的生产才具有真正的指导作用。
For quite a long time, logo has been considered as a symbol of design, and the study of logo has always been done at the operational and technical levels. But as a symbol of communication semiotics, logo has played an important role in communicating message, highlighting quality, distinguishing differences and manifesting characteristic in modern society. Co-text determines the generation and interpretation of text and guides the production of logo, as a result, it is critical to understand the influencing factors of co-text.
出处
《新闻大学》
CSSCI
北大核心
2016年第6期125-134,共10页
Journalism Research
