摘要
央视网络春晚因其传统电视综艺的节目属性,在叙事策略上呈现显著的主流价值指向与涵化效果。从其型文本来看,央视网络春晚的叙事主题具有显著的家国情怀并齐特征;受先文本的影响,央视网络春晚对草根话语进行选择性吸收并呈现出独特的草根形象;由副文本转向主体文本,舞美设计直接参与到主体文本风格呈现之中;通过从副文本到链文本的转化,央视网络春晚的现场观众、主持人以及网民共同形成虚拟互动场域,持续产生情感能量与联结。展望未来,央视网络春晚的叙事策略优化应坚持自身特色,以固定节目形式形成连续性型文本,通过适当吸收提升其伴随文本的灵活性。
Due to the program attributes of traditional TV variety shows,the narrative strategy of the CCTV Spring Festival Web Gala presents a significant mainstream value orientation and acculturation effect.From its architext,the narrative theme of the CCTV Spring Festival Web Gala embodies remarkable patriotism.Influenced by the pre-text,the CCTV Spring Festival Web Gala selectively absorbed grass-roots discourse and presented a unique grass-roots image.Turning to the main text,the stage design directly participates in the presentation of the main text style.Through the transformation from para-text to link-text,the live audience,hosts and netizens of the CCTV Spring Festival Web Gala jointly form a virtual interactive field,which continuously generates emotional energy and connection.Looking forward to the future,the optimization of the narrative strategy of the CCTV Spring Festival Web Gala should adhere to its own characteristics,form continuous architext in fixed programs,and improve the flexibility of co-text through appropriate absorption.
作者
赵淑萍
吴昊
王悦儒
Zhao Shuping;Wu Hao;Wang Yueru
出处
《中国新闻传播研究》
2022年第1期151-163,共13页
China Journalism and Communication Journal
关键词
央视网络春晚
叙事
技术
伴随文本
CCTV Spring Festival Web Gala
narrative
technology
co-text
