摘要
随着微信公众平台的发展与应用,这项新媒体技术给图书馆行业带来了新的挑战与机遇。文章以副省级城市公共图书馆微信公众平台为例,探讨其发展现状,并从微信公众平台的运营、推广、优化三分面讨论构建微信平台的有效手段。
With the development and application of wechat public platform, it has brought new challenges and opportunities to library industry. Taking the wechat public platform of sub-provincial city library as example, this paper analyzed its status, and put forward the instructive scheme from operation, promotion and optimization.
出处
《农业图书情报学刊》
2016年第12期111-114,共4页
Journal of Library and Information Sciences in Agriculture
关键词
公共图书馆
微信公众平台
运营
推广
优化
public library
wechat public platform
operation
oromotion
optimization
