摘要
随着新媒体的不断涌现,高职院校招生中不再单纯依靠传统媒体,在微信、微博等其他新媒体中建立招生宣传阵地以图获得良好宣传效果,业已成为众多高职院校招生部门的共识。在不同新媒体种类中横向建立阵地,单一新媒体纵向延伸拓展,从而建立纵横交错的矩阵式招生宣传的传播模式,最大范围地将高职院校的招生信息向社会传递,这种在招生的媒体宣传路径上采用创新手段是适应新时期生源现状的新选择。
With the emergence of new media, enrollment in higher vocational colleges is no longer simply rely on traditional media to establish admissions advocacy positions in other new media micro letter, microblogging, etc. in order to obtain good publicity, it has be- come many Vocational School consensus admissions department, in different types of new media in the lateral position to establish a single longitudinally extending new media development, so as to establish a criss - cross pattern propagation matrix enrollment propaganda, to the maximum extent the Higher Colleges admissions information transfer to the community this path in the media .to promote its recruitment of new innovative means of meeting the needs of students choose the new era.
出处
《湖南广播电视大学学报》
2016年第4期84-87,共4页
Journal of Hunan Radio and Television University
基金
江苏省教育厅高校哲学社会科学研究项目"社群逻辑下电商企业的商业模式研究"(2016SJD630094)
镇江市高等专科学校校级课题"社群电商的商业实践与研究"(GZ2015120103)
关键词
新媒体
招生宣传
微信微博
传播效果
高职院校
new media
enrollment propaganda
wechat
micro - blog
propagation effect
higher vocational colleges
