摘要
随着自媒体平台的应用与普及,越来越多的高校开始将其用于招生宣传中,但在应用中存在的问题也逐渐凸显。笔者对平台的推广、运营以及内容管理的现状进行了分析,建议各高校针对招生宣传自媒体平台要加强推广、强化内容质量管理、并与传统平台有效结合,希望能对高校招生宣传中自媒体平台的运营与管理有所启发。
With the application and popularization of We--Media platforms,more and more universities have begun to use it for enrollment propaganda, but issues also have been highlighted. Through the analysis of promotion, operation and content man- agement of the platform, we recommends enrollment propaganda which applicate We--Media platform should strengthen the promotion and the quality of content management with traditional platform effective--combination. Hoping for the inspiration of enrollment propaganda.
出处
《高教论坛》
2016年第7期124-126,共3页
higher education forum
关键词
自媒体平台
招生宣传
微博
微信
We-- Media platforms
Enrollment propaganda
Weibo
WeChat
