摘要
随着经济水平的提高,社会文化的进步,服装业态变革以及消费需求的变化,追求个性化和消费快速化的趋势越来越明显,服装定制业在近年来有了迅猛的发展。从服装定制业入手,结合品牌价值评价方法国家标准,基于行业特征,建立了一套适用于服装定制业的品牌价值评价方法以及指标体系,并通过实证案例测算,验证评价方法的科学性和适用性。
With the improvement of economic level, the progress of social culture,and the change of garmentindustry and consumer demand, the trend of thepersonalized pursuit and rapid consumption is more and more obvious. Therefore, garment customization industry has rapidly developed in recent years. According to the evaluation methodon national standard of brand value and industry characteristics,garment customization industry should establish a set of suitable evaluation method and index system, and verify the evaluation method by means of empirical case which is scientific and applicable.
出处
《商业经济》
2016年第11期89-91,共3页
Business & Economy
关键词
服装定制业
品牌价值
指标体系
实证验证
garment customization industry
brand value
index system
empirical verification
