摘要
随着移动互联网的日益普及与发展,传统的商业模式也在不断地变化与创新。当前贷款难,融资成本高;用工难,劳动力成本高;与移动互联网融合程度低是小微企业发展中面临的主要问题,基于移动互联网的创新商业模式,南通小微企业应采取以客户为中心、精准定位、整体布局;发挥灵活优势,抓住长尾、创造客户价值;O2O深度融合,打造新型业务平台,创新内外部资源利用方式;利用大数据,控制财务风险,扩展融资渠道等方式积极应对,以实现更大跨度的发展。
With the development of mobile internet , the traditional business model has been changed and innovated. In China, however, it is difficult for micro and small enterprises to get bank loans which resuhs in high financing cost. Increasingl cost. In addition, poor integration with mobile internet y serious labor shortage has also increased labor is also one of the major problems Chinese micro and small enterprises are confronting. To innovate the traditional business model by means of mobile internet technology, micro and small enterprises in Nantong should firstly make precise positioning and overall arrangement revolving customers. Secondly, we should give full play to our flexibility to occupy the market in the long run and create more customer value. Thirdly, we should make better O2O integration to build a new-type resources. Fourthly, to achieve business platform and innovate the a greater development, we should way of utilizing internal and external also make use of big data to control financial risks and extend financing channels.
出处
《天津商务职业学院学报》
2016年第5期44-47,共4页
Journal of Tianjin College of Commerce
基金
2015年度南通市社科基金(2015CNT012)
基于移动互联网的南通小微企业创新发展研究
关键词
移动互联网
小微企业
商业模式
mobile internet
micro and small enterprises
business model
