摘要
移动互联网的普及与发展使得商业模式不断变化与创新。创新的商业模式正是小微企业实现发展的重要支持。分析了当前南通小微企业发展中面临的挑战,总结了移动互联网时代给小微企业创新商业模式带来的各种机遇,并以此为基础,提出基于移动互联网的南通小微企业创新商业模式的路径和建议,为南通小微企业借力移动互联网创新商业模式提供参考。
The popularity and development of mobile Internet makes business models under constant changesand innovations. An innovative business model is an important support for the small and micro enterprises toachieve their development. This paper analyzes the challenges facing small and micro enterprises of Nantong inthe process of development and summarizes the opportunities brought by the mobile Internet era to their innova-tive business models, based on which ways and suggestions are put forward for those enterprises to innovate theirbusiness models. The study aims to provide a reference for the small and micro enterprises of Nantong to makeuse of mobile Internet to innovate their business models.
作者
王乐
WANG Le(Nantong Vocational University,Nantong 226007,Chin)
出处
《江苏工程职业技术学院学报》
2016年第3期41-44,共4页
Journal of Jiangsu College of Engineering and Technology
基金
南通市社科基金项目"基于移动互联网的南通小微企业创新发展研究"(编号2015CNT012)
关键词
移动互联网
小微企业
商业模式
mobile Internet
small and micro enterprises
business model
