摘要
县域电子商务为县域经济新动力的培育提供了新的增长点,已日益引起重视。以福建省连城县为例,分析了县域电子商务发展存在的优势与机遇、劣势与挑战。研究发现,连城县电子商务发展既有交通优势得天独厚、基础设施比较健全、农业资源丰富独特、政策制度不断完善等优势,也存在电子商务人才匮乏、电子商务意识有待提升、电子商务配套服务与扶持政策不完善、农产品流通体系有待健全等劣势,以及面临农产品冷链物流突破难、农产品标准化体系建设存在瓶颈、农产品品牌战略思维缺乏等挑战。针对连城县电子商务发展存在的劣势与挑战进行县域电子商务发展的路径思考,指出县域电子商务发展应构建好六大支撑体系,引领好六大示范工程建设,才能将电子商务培育成县域经济增长的新引擎。
E-commerce county has been increasingly valued as a new growth point. The paper analyzed the advantages and opportunities,weaknesses and challenges of the development of E-commerce county,exampled for Liancheng County. The research shows the advantages of Liancheng County,such as unique advantages of traffic,sound infrastructure and unique agricultural resources,improving policies and systems,but exists some problems such as shortage of E-commerce talents,weak E-commerce awareness,incomplete E-commerce supporting services and policies,imperfect the circulation system of agricultural products,and some challenges such as difficulties in breaking cold chain logistics of agricultural products,bottleneck in building standardization system of agricultural products,lack of strategic thinking of the brand of agricultural products. The paper points out path on the development of county E-commerce aiming at the existing problems and challenges,it points out that the development of county E-commerce should construct six major support systems,lead the construction of six major demonstration projects. Only in this way,can it be cultivated as a new engine of economic growth in the county.
出处
《福建农林大学学报（哲学社会科学版）》
2016年第5期55-61,共7页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
基金
福州市科技项目(2014-G-79)
关键词
电子商务
县域
连城县
E-commerce
county
Liancheng County
