摘要
针对当前高校图书馆电子资源利用率低的现状,本文从传播学视角出发,以意见领袖理论为切入点,分析了高校图书馆电子资源推广工作存在的问题,指出图书馆需在高校识别和培育一批可用于推广电子资源的意见领袖,借助他们的影响力推广电子资源;并以华南农业大学图书馆宣传推广电子资源的模式为例,介绍了基于意见领袖的电子资源推广模式及实践效果。
According to the current situation of the low utilization rate of electronic resources, this paper discusses the problems existing in the promotion of electronic resources in university libraries from the perspective of communication science and the theory of opinion leaders. It also points out that the libraries should identify and cultivate a group of opinion leaders, and take rise of their influences to promote electronic resources. Taking the electronic resources promotion model of South China Agricultural University Library as an example, it introduces the electronic resources promotion model based on opinion leaders and its practical effects.
出处
《图书馆工作与研究》
CSSCI
北大核心
2016年第9期23-28,共6页
Library Work and Study
基金
CALIS全国农学文献信息中心资助项目"基于‘意见领袖’的电子资源推广模式研究"(项目编号:2016023)研究成果之一
关键词
意见领袖
大学生
高校图书馆
电子资源
Opinion leader
College students
University library
Electronic resource