摘要
[目的/意义]大规模的公众参与能使不实信息在传播初期得到有效抑制,研究这种现象有助于从新的角度思考社会化媒体在不实信息应对中扮演的角色。[方法/过程]借鉴了计划行为理论为和动机理论,构建了研究突发事件中公众参与应对社会化媒体不实信息的意愿的概念模型,利用结构方程模型对问卷采集的数据进行了分析。[结果/结论]研究结果表明自我发展、乐于助人、声望寻求三个动机因素对行为态度有显著正向影响;社会交往和互惠期望对行为态度的影响不显著;行为态度、主观规范、感知行为控制均与行为意愿显著正相关;主观规范同时也对行为态度有着显著正向影响。
[ Purpose/Significance ] With broad mass participation, unconfirmed information can be easily verified and corrected at a very early stage of propagation, the study of this phenomenon may provide new insights into social media＇s role in combating unconfmned in- formation. [ Method/Proeess] Based on the theory of planned behavior and the theory of motivation, the study constructed a conceptual model to explore the public＇s participation behavior intention facing the unconfirmed information on social media during emergent events. Using questionnaire data, adopting the structural equation modeling method, the hypothesized relationships were analyzed. [ Result/Con- clusion ] The results indicate that the three motivation factors including self-development, enjoying helping and status-seeking all have sig- nificant positive influence on behavior attitude, while social interaction and reciprocal expectation haven＇t, and that behavior attitude, sub- ject norms and perceived behavior control have the same significant positive effect on behavior intention. The findings also supported that subject norms have significant positive influence on behavior attitude.
出处
《情报杂志》
CSSCI
北大核心
2016年第9期104-110,共7页
Journal of Intelligence
基金
国家社会科学基金项目"非常规突发事件中社会化媒体不实信息的群体干预模式研究"(编号:14BTQ026)
国家自然科学基金青年项目"新媒体中考虑群体差异的谣言传播机理及干预策略研究"(编号:71503163)
上海市哲学社会科学规划项目"突发事件中新媒体谣言传播群体干预策略研究"(编号:2015EGL007)的研究成果之一
关键词
社会化媒体
不实信息
行为意愿
突发事件
计划行为理论
social media
unconfirmed information
behavior intention
emergency events
theory of planned behavior
