摘要
本文从媒体融合的理论渊源及时代语境切入,在分析高校新闻宣传媒体融合发展现状及问题的基础上,对媒体融合视域下当前高校新闻宣传的路径进行探索,提出要以融合理念为引导,以融通机制为保障,以人员素养为依托,以内容建设为根本,以先进技术为抓手,以制度跟进为保障,形成合力。
Starting from the theoretical origin and the present context of media convergence,this paper analyzes the development and problems of media convergence of press and publicity in universities,and explores the current path of the media fusion in universities. This paper puts forward the idea that press and publicity in universities should treat the concept of integration as guidance,the mechanism of combination as security,the quality of personnel as basis,the construction of content as fundament,the advanced technology as handle,the follow up of institutions as guarantee,and combine these aspects in order to form united force.
出处
《南京财经大学学报》
2016年第3期96-99,共4页
Journal of Nanjing University of Finance and Economics
关键词
媒体融合
新兴媒体
高校
新闻宣传
media convergence
new media
university
press and publicity
