摘要
融媒体环境引起了新闻专业实践和就业格局的变化,为高校建设微信公众号新媒体实践教学平台提供了契机。新闻专业微信公众号应有自身独特的定位,即新闻专业学生新媒体就业的练兵场、师生互动的磁力场、向社会各界展示专业形象的舆论场。它的建设和运营要体现专业特色,抓住内容为王的核心,注重创新,突出差异化竞争,特别是要创新管理方式、精心设置栏目、精心制作标题、创意编排内容,增强公号内容的服务性和贴近性,实现三个"场"融合的目标定位。
The integrated media invironment gives birth to the changes in the practice and employment layout of Journalism Program, providing opportunities for construction of practice teaching platform for WeChat public new media. Journalism program WeChat public accounts should have their own unique positioning, namely, new media employment ＂drill ground＂ for Journalism program students, magnetic fields for teacher-student interaction and public opinion fields where program image is displayed to all walks of life. The construction and operation of Journalism program WeChat public accounts should reflect the program characteristics, focus on contents quality, lay emphasis on innovation, highlight the differentiation competition, purticularly innovation of management moodes, elaborate column setting, creative layout of the contents, enhancement of the service and closeness of public accounts, and realize the integrated objective positioning of the three＂fields＂.
出处
《南宁职业技术学院学报》
2016年第4期75-78,共4页
Journal of Nanning College for Vocational Technology
基金
2015年度广西职业教育教学改革立项项目(高职)<媒体融合背景下广西高职新闻专业实训教学改革研究>
(桂教职成[2015]22号)
关键词
微信公众号
新闻专业
实践教学
新媒体
微信平台
融媒体
WeChat public accounts
Journalism program
practice teaching
new media
WeChat platform
integrated media
