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联合早报网涉疆暴恐案的舆论构建及引导策略——基于262篇报道的知识挖掘分析 被引量:7

“The Third Party Mode”: Public Opinion Construction and Guiding Strategy of zaobao. com Case Involving Violence and Terrorism in Xinjiang——Analysis Based on Knowledge Mining of 262 Reports
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摘要 [目的/意义]近年来,新疆是我国反恐斗争的主战场,也是中外舆论博弈的焦点。分析联合早报网涉疆暴恐报道的"第三方模式",试图探索涉疆暴恐案舆论引导新路径。[方法/过程]选取联合早报网自2009年新疆"7·5事件"爆发至2015年底间发生的所有涉疆暴恐案相关报道262篇,依据构建的指标体系,进行了详细的内容分析和统计分析。[结果/结论]研究表明,联合早报网在涉疆报道中注重平衡,善于讲"两面理",在坚持客观报道的前提下,给多元利益方发声机会,不规避批评声音;重视舆论领袖的示范效应,引导知名媒体人或专家学者发布解释性报道;善于调动受众参与,及时捕捉受众的信息需求,达到了互动传播的良好效果。 [Purpose/Significance] In recent years, Xinjiang has become the main battlefield of violent terrorist activities in China's Mainland, and the focus of the game between Chinese and foreign public opinions. Of them, there exists a"binary opposition" structure in-volving the violence and terror cases in Xinjiang:one side is Chinese mainland media,s supporting framework, the other side is the critical framework represented by western developed countries. This kind of binary structure of public opinion not only interferes with China,s anti-terrorist activities, but also has a negative impact on the international community. [ Method/Process] Based on 262 reports in zaobao. com, this study analyses"the third party model", which involves violent terrorist reports in Xinjiang, and explores a new path for the im-proved public opinion guidance. [ Result/Conclusion] The study finds out that related reports of Xinjiang on the Lianhe Zaobao website focus on balanced coverage, being good at reporting from both sides:on the premise of objective reporting, it provides opportunities for multi-interest bodies to utter their voice, without evading the question or criticism;emphasize the demonstration effect of the opinion lead-ers, mobilize well-known media people or experts and scholars to release in-depth or interpretative reporting, thus effectively guide the development of public opinion;is good at mobilizing the participation enthusiasm of the audience, capturing the audience,s hotspot infor-mation demand in time, and achieving ideal interactive communication.
作者 吴锋 季丹
出处 《情报杂志》 CSSCI 北大核心 2016年第7期73-79,共7页 Journal of Intelligence
基金 国家社会科学基金"我国民族因素突发事件中的舆论博弈机制及应急管理对策研究"(编号:14BMZ101) 国家民委青年项目"我国民族因素突发事件中的舆论宣传研究"(编号:2015-GM-071)的阶段性成果
关键词 涉疆报道 反恐报道 舆论引导 联合早报 国际传播 新疆问题 Xinjiang-related reporting anti-terrorism reports public opinion guidance zaobao. com international communication
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