摘要
针对设计战略理论发展的需要,在系统总结国内外设计战略模式研究现状的基础上,从目标市场、产品定位、业务领域三个层面构建了设计战略模式体系(即价值创新战略、标准化战略、本土化战略、全球化战略、业务领域多元化战略以及业务领域集中化战略等),进而分析探讨了各种设计战略模式的特征和实施途径。最后将苹果公司和摩托罗拉公司作为案例进行了实证研究。
According to the needs of the development of design strategy theory, and from the levels of target market, product positioning, and business system, the design strategy model is constructed （that is, the value innovation strategy, standardization strategy, localization strategy, globalization strategy, diversiifed business strategy and business focus strategy, etc.）, and then this paper analyze the features of various design strategic mode and implementation ways. Finally this paper makes a empirical study on the design strategic mode of APPLE Inc. and MOTOROLA Inc.
出处
《设计艺术研究》
2016年第3期29-33,共5页
Design Research
关键词
企业
设计战略
设计战略模式
enterprise
design strategy
design strategy mode
