摘要
文章构建了自行车旅游者旅游动机、行前期望、实际体验、满意度的研究框架,选择环滇池自行车旅游者为研究对象,运用SPSS17.0和IPA分析模型进行实证分析。研究表明:旅游者的主要动机包括"挑战自我""成就感""增进感情"等17项因素,归纳为"自我发展""探索""社会交往""逃避"四个因子;通过对旅游者行前期望分析,发现旅游者对"自行车车道"和"环境景观"要素重视程度较高,环滇池自行车旅游者更关注"骑"的质量及"游"的体验,但实际体验满意程度普遍低于期望值,导致旅游者的整体满意度一般;通过IPA分析,发现"厕所设施""凉亭等休息设施"是亟须改善的项目。
The article constructs a study framework of tourist motivation, antecedent expectation, actual experience, satisfac- tion, selects bicycle tourists around Dianchi Lake as the research object, then makes the analysis by SPSSI7. 0 and IPA model. It is found that First, 17 motivations are ＂Self challenge＂, ＂Sense of achievement＂, ＂Fostering feelings＂, ＂Physical exercise＂ and so on, which can be concluded to four factors, they are ＂Self - development＂, ＂Exploration＂, ＂Social communication＂ and ＂Es- cape＂. Second, the analysis of pre- trip expectation finds that ＂bicycle lanes＂ and ＂landscape＂ elements value higher, tourists pay more attention to the quality of ＂Ride＂ and the experience of ＂Travel＂, but the aetual experience of satisfaction is lower than the expectation, which leads to the fact that the overall satisfaction is ordinary. In addition, by using IPA to analyze visitor＇s pre - trip expectations and satisfaction, ＂Toilet facilities＂, ＂Rest facilities＂ are items that need to be improved most.
出处
《旅游研究》
2016年第4期64-70,共7页
Tourism Research
基金
国家旅游局万名英才项目"‘旅游+’:内涵
演变及动力机制研究"(WMYC20151090)
关键词
自行车
旅游者
旅游动机
满意度
滇池
bicycle
tourists
tourism motivation
satisfaction
Dianchi Lake
