摘要
随着文化传播媒介的更迭,武术文化创造出不同的传播领域,推动了我国武术文化传播的发展,总结传统媒介下武术传播的得失,抓住新兴微媒介下微传播的优势,促进武术文化新传播领域的建立,可以在武术文化传播领域产生新的传播市场需求、营造崭新的传播市场环境、创造新的经济形势,为武术文化迎接新的发展空间提供了有益的借鉴。
With the change of the culture media,martial art culture is creating different communication fields,which promotes the development of China martial art culture spreading. Summarizing martial art spreading under traditional media,taking the advantage of micro propagation with new media and promoting the establishment of new communication field for martial art will produce the spread of new market demand in the martial arts culture communication areas,create a new communications market environment and a new economic situation so as to provide help reference for martial art culture development to produce a new space.
出处
《内蒙古财经大学学报》
2016年第3期136-139,共4页
Journal of Inner Mongolia University of Finance and Economics
基金
安徽省体育社会科学重点项目(ASS2014129)
安徽省教育厅人文社科重点项目(SK2015A447)
关键词
武术文化
传播媒介
微传播
微媒介
martial arts culture
communication media
micro communication
micro-media
