摘要
近些年,浴室家具发展迅速,由手工定制转变为专业化生产,由实体店行销发展到电商销售;然而电商市场同传统的家具市场有着本质性差异,如何根据电商市场自身环境特点进行设计是设计者需要探讨和思考的问题。本文通过对电商浴柜的网络调研及数据分析,提出了针对浴柜产品的设计方向,并归纳出其在电商销售模式下的设计方法与策略,旨在为设计者提供理论依据,开拓设计思路。
In recent years,the bathroom furniture develops rapidly along with a shift from handcraft to specialized production and from sales in stores to electronic business sales.However,there are essential differences between the electronic business market and traditional furniture markets.How to apply the bathroom cabinet design to the electronic business sales model becomes a key issue to designers.Through the network investigation and data analysis,the design direction of bathroom cabinet was put forward.The design methods and principles were summarized with the aim to provide theoretical basis and explore new ideas for designers.
出处
《家具》
2016年第3期65-68,72,共5页
Furniture
关键词
电商销售
电商家具
浴室家具
浴柜设计
electronic business
e-business furniture
bathroom furniture
bathroom cabinet design
