摘要
在中国的新能源汽车发展战略中,安徽积极响应并形成了以江淮、奇瑞为核心基地的新能源汽车带,安徽成为国家自主研发的重要战场,迎来了整个新能源汽车产业的革新。安徽新能源汽车的市场潜力巨大。然而也存在一些新能源汽车品牌知名度不高、推广力度不够、营销渠道不完善等问题,这将成为安徽新能源汽车销售瓶颈。文章旨在探讨如何建立牢靠的新能源汽车营销体系,改变传统的新能源汽车营销方式,用现代新型的营销策略来带动安徽省新能源汽车的长足进步。
In China＇S new energy vehicle development strategy, Anhui actively responses in the formation of the core base of new energy vehicles in the JAC, Chery. Anhui became an important battleground for national inde- pendent development, which ushered in the new energy automotive industry innovation. Anhui new energy vehi- cle market has great potential. However, there are some new energy automotive brands whose awareness is not high, inadequate promotion, and marketing channels are not perfect, which will become a new energy vehicle sales in Anhui bottleneck. The purpose of this paper is to explore how to establish a reliable new energy auto - mobile marketing system, change the traditional new energy automobile promotion and marketing, with a new modem marketing strategy to promote the considerable progress of Anhui new energy vehicles.
出处
《安徽科技学院学报》
2016年第2期80-83,共4页
Journal of Anhui Science and Technology University
基金
安徽省高校优秀青年人才支持计划重点项目(gxyq ZD2016473)
关键词
安徽省
新能源汽车
营销策略
Anhui province
New energy vehicles
The marketing strategy
