摘要
1.引言地域文化元素一般是指人类在改造和适应特定自然地理环境的过程中所形成的源远流长、独具特色的、传承至今仍然能发挥一定作用的文化呈现方式,是特定区域生态、民俗、传统、习惯等文明表现和文化载体[1]。
In the design process of local specialty product packaging,it is important for designers to fully grasp and rationally apply certain key elements,so as to quickly establish a brand identity for consumers and urge their consumption behavior.Based on the literature research and production practice,this paper summarizes the basic elements which should be covered by the application of regional cultural elements in the design of local specialty product packaging,and analyzes from the application of structure,container,text,color,graphics,materials,emotions and brand elements.
出处
《包装与设计》
2019年第5期100-101,共2页
Package & Design
