摘要
针对高校微信图书馆认知度及影响因素问题,通过抽取10所高校,采用问卷调查和实地走访的方式,深入调查研究目前高校微信图书馆用户认知现状及了解渠道,通过构建结构方程模型,结合AMOS17.0,探究目前高校学生图书馆微信公众平台认知度的影响要素,得出高校学生对微信图书馆认知度较低、图书馆微信公众平台特性是影响其认知度的根本要素等结论。
Aiming at awareness and influencing factors of the University WECHAT Library,by extracting10 universities,through questionnaires and field visits,do a deep research about the current user awareness and learn channels of the University WECHAT Library,by constructing a Structural Equation Model,combined AMOS17.0,explore factors affecting college students＇ awareness of University WECHAT Library.Concluded college students have low awareness of WECHAT Library,WECHAT Library public platform features are the fundamental elements that affect their awareness.
出处
《佳木斯大学学报（自然科学版）》
CAS
2016年第3期497-500,共4页
Journal of Jiamusi University：Natural Science Edition
基金
省级创新创业项目(AH201410378516)
关键词
微信图书馆
影响要素
结构方程模型
AMOS17.0
WECHAT Library
Awareness
Influencing Factors
Questionnaires
Structural Equation Model
AMOS17.0
