摘要
农村金融是国民经济的重要组成部分,农业金融的快速发展对开展新农村建设具有重要意义。通过对我国农村金融市场供求现状分析,并以某省的农村金融市场供求数据为例,指出导致农村金融市场供求失衡是由于信息失衡、资金短缺与流失以及营销观念淡漠等问题造成,在此基础上,提出加强我国农村金融市场营销工作办法的对策性建议。
The rural finance is an important part of the national economy,the rapid development of agricultural finance is of great significance to the development of new rural construction. Based on the analysis of China's rural financial supply and demand situation,and the data of rural supply and demand in financial market provided by a province,this paper points out that what leads to rural financial market supply and demand imbalance is the unbalanced information,fund shortage and loss,indifferent attitude to marketing concepts. Then a countermeasure of strengthening marketing efforts on China's rural financial market is proposed.
出处
《昆明冶金高等专科学校学报》
CAS
2016年第2期69-73,共5页
Journal of Kunming Metallurgy College
关键词
金融市场
农村金融
供求平衡
financial market
rural finance
supply and demand balance
