摘要
要:随着旅游业不断发展,当今社会,大众型旅游模式已不能满足人们的个性化旅游需求,自由行、自助游等旅游模式悄然占据市场主体地位。大多数散客与家人/朋友/同学/同事等结伴出游。从时间地理学的制约思想和认知供给理论来看,旅游者的行为因此受到旅游同伴的制约影响。如何选择旅游同伴,选择怎样的旅游同伴成为旅游者首先要考虑的问题。本文以香港海洋公园为例,企图探寻同伴角色与旅游者行为制约要素之间的关系,实证结果表明旅游同伴包含不同的角色—家人、朋友、同学、同事、旅游团,不同的角色对旅游者行为制约因素的影响力不同。
According to time geography and affordance theory, tourist companions restrict tourist behaviors.Travelers have to find out how to choose a travel companion and choose what kind of travel companion firstly. Taking Hong Kong Ocean Park as the example, this paper attempts to explore the relationship between travel companions and restrictive factors of tourist behavior. Hong Kong Ocean Park is a worldwide famous marine theme park. Considering about the scenic area level, acreage, interior structure, internal traffic, tourists＇ size and other facts, Ocean Park has a high research value and typical significance as an ideal case in the theme scenic spot research.The results show that travel companion contains different roles, such as family,friends, classmates, colleagues and tours, and those different roles have different constrain influence on tourist behaviors. Results of correlation analysis between different travel companion and restrictive factors of tourist behavior indicate the influence that different roles exert on tourist behavior. In concrete terms, ＂Company don＇t want to go＂ is significantly and positively correlated with ＂classmates＂. ＂Not interested＂ is significantly and positively correlated with ＂friends＂ while has a significant negative correlation with ＂family＂. ＂Heard that it is boring＂ has a significant positive correlation with ＂friends＂. ＂ Don＇t know about them ＂ is significantly and positively correlated with ＂classmates ＂. When choosing a travel company, tourists are supposed to not only take into consideration that travel companion influences tourist behavior, but also take into account that different roles have different restrictive influence on tourist behaviors. According to these consequences, tourists who is very interested in certain resorts are suggested to travel with family. Those who want to certain resorts in particular are suggested not to travel with classmates.
出处
《人文地理》
CSSCI
北大核心
2016年第2期128-135,共8页
Human Geography
基金
国家自然科学基金项目(41301142)
关键词
旅游同伴
同伴角色
旅游者行为
制约影响
travel companion
companion role
tourist behavior
restrictive influence
