9Kaplan R.S., Norton D.P.. Translating Strategy into Action: The Balanced Scorecard [ M ]. Harvard Business School Press, Boston. 1996. 被引量:1
10Storey, C., Easingwood, C.J.. Types of new product performance: evidence from the consumer financial sector [J]. Journal of Business Research, 1999, 46, 193-203. 被引量:1