摘要
在iPS^2的相关研究中,商业模式是中心主题之一,当前iPS^2商业模式相关研究存在重视需求一侧的价值交付而忽视供给一侧的价值结构的问题。提出了基于"结构-价值"两个维度进行综合定位的商业模式分类策略,以及3种最常见的商业模式形态,并使用e^3-value对其获利性进行了分析,有助于iPS^2商业模式的选择决策。
Business model research of industrial product service system is one of the topics of IPS^2 research. Uurrent research results focus on the value delivery but neglect the value supply structure. This paper puts forward the classification strategy of iPS^2 based on the comprehensive positioning of the two dimensions of ＂structure-value＂. Then, three basic business models are proposed, and these most common business models are simulated and compared. The research of this paper is helpful to evaluation decision of iPS^2 business model.
出处
《科技进步与对策》
CSSCI
北大核心
2016年第9期35-40,共6页
Science & Technology Progress and Policy
基金
科技部创新方法工作专项项目(2012IM040500
2013IM030100)
高等学校博士学科点专项科研基金项目(20120032110035)
关键词
工业产品服务系统
产品服务化
商业模式
定位策略
Industrial Product Service Systems
Product Servicizing
Business Model
Positioning Strategy
