摘要
研究了国内主要商务休闲男装毛衫品牌比价体系。选择淘宝、天猫及京东三大购物网站,对国内主要的八大商务休闲男装品牌男装毛衫的各大类产品进行价格调查和统计,以男装毛衫背心价格为基础,建立商务休闲男装毛衫品牌的比价体系,通过分析该比价体系,并经案例品牌的实证研究,得出该调研比价体系具有一定的代表性,与市场存在非常高的拟合性,同时经过市场实践验证,具有可实际操作性,可以为国内商务休闲男装毛衫品牌价格策略的制定提供参考。
The thesis studies China＇s major men＇s business casual sweater brands＇ price parity systems. It chooses the three online shopping websites Taobao, Tmall and 360buy to investigate and analyze China＇s eight major men＇s casual business sweater brands＇ prices. Based on men＇s sleeveless sweaters＇ price, it tries to establish a price parity system for national men＇s business casual sweater. Through analysis and pratical study of the case brands, it comes to a conclusion that the system has certain representativeness and complies with the market. Having been tested by the practices, the system is practical and can be used in deciding the prices of national business casual sweaters.
出处
《毛纺科技》
CAS
北大核心
2016年第5期70-72,共3页
Wool Textile Journal
基金
广东省高等职业教育教学改革项目(201401308)
关键词
商务休闲
男装毛衫
男装品牌
比价体系
business casual
men＇s sweater
men＇s clothes brand price parity system
