摘要
新常态下广交会的发展趋势以及存在的问题是会展业的热点话题。文章以118届广交会为研究,分析了新常态下广交会在互联网+会展,绿色展位以及展位展品创新上的新突破,并提出了新时期广交会境外采购商人数和出口额持续走低,展品国际化程度不高,产品创新有待进一步提高等问题,最后提出了相应的建议与对策:深化国际合作,培育国际品牌;注重产品创新,提高产品竞争力;注重展品"专业化",创建世界一流展会;发挥广交会的线上线下交易优势。
The development trend and the existing problems of Canton Fair are the hot topic in the exhibition circle. The paper takes the 118th Canton Fair as the research objective to analyze the innovative breakthrough in the Fair in the aspects of Internet＋exhibition, green exhibition and exhibit innovation, and to point out some problems at the same time. The author proposes some measures to the problems.
出处
《乌鲁木齐职业大学学报》
2016年第1期47-50,58,共5页
Journal of Urumqi Vocational University
关键词
新常态
广交会
发展战略
new normal state
Canton Fair
development strategy
