摘要
新常态下会展业的发展问题是近来会展界最受瞩目的话题之一。文章以广州市会展业为研究对象,通过对相关资料的整理与分析,论述广州市的展会、场馆、组展机构、会展教育等方面的发展现状,并分析广州会展业在以上方面存在的问题,结合对2015年广州会展业发展趋势的分析,提出相应的解决措施:改革管理体制、推动创新发展、优化市场环境、强化政策引导。
Recently, the ＂New Normal＂ becomes the most popular topic in exhibition in- dustry. This paper takes Guangzhou＇s exhibition industry as the object of the research, sorts and analyzes relevant information, discusses the development status and analyzes the existing problems on the aspects of exhibition, venues, organizers, education and so on, combines the de- velopment trend of 2015, and puts forward corresponding solutions such as reforming the man- agement system, promoting innovation and development, optimizing the market environment and strengthening policy guidance.
出处
《城市观察》
2015年第3期36-45,共10页
Urban Insight
关键词
新常态
广州
会展业
现状
对策
the New Normal
Guangzhou
exhibition industry
development status
countermeasure
