摘要
加强人文素质教育,培养可持续发展的广告人才是当前应用型本科高校广告教育亟需解决的问题。通过调查可知,当前应用型本科院校广告学专业学生人文素质整体偏低,需要政府、学校、教师和学生自身合力推动,以适应现代广告行业对人才培养多方面的需求。
To strengthen humanistic quality education and to cultivate advertising talents with sustainable development are the urgent problems to be solved in the current application-oriented undergraduate education. A questionnaire survey indicates an overall low level of humanistic quality of advertising students in applied undergraduate colleges. It requires the joint efforts of the government, the school, the teacher and the students themselves to meet the various demands of modern advertising for talents cultivation.
出处
《黄山学院学报》
2016年第2期99-103,共5页
Journal of Huangshan University
基金
安徽省级重点教学研究项目(2014jyxm356)
关键词
应用型
人文素质
广告教育
内容分析法
application-oriented
humanistic quality
advertising education
content analysis
