摘要
运用SSM分析法,以2004年、2013年黑龙江、吉林、辽宁等三省的统计数据为基础,分析了东北三省区域入境旅游客源市场结构的变化。研究表明:东北三省区域的入境旅游市场发展速度低于全国水平,市场反应活跃度较低,但总体竞争力较强;客源市场结构不太合理,近程市场与远程市场所占市场份额差距逐渐扩大;俄罗斯、韩国、港澳台、日本等国家或地区是东北三省主要的客源市场,且总体客源市场份额占比的排名变化不大;最后根据不同发展特征的客源市场提出了建议。
This paper uses SSM to analyse tourist structural changes of inbound tourism market, according to the data in 2004 and 2013 ,which are related to inbound tourism about Hei Longiiang province, Ji Lin province and Liao Ning province. Studies have shown that： the development speed of the inbound market in the Northeast China is lower than the national level, market reaction activity is low, but with a strong overall competitive- ness ; tourist market structure is not reasonable, the gap of the market shares between the short - distance market and long - distance market is more and more bigger; Russia, South Korea, Hang Kong, Macao and Taiwan, and Japan are main tourist markets, and the ranking of the market share proportion changes little ; in the end, some suggestions have been proposed, on the basis of different characteristics of the tourist market.
出处
《哈尔滨商业大学学报（社会科学版）》
2016年第2期99-106,共8页
Journal of Harbin University of Commerce:Social Science Edition
关键词
客源市场结构
SSM模型
东北三省
tourist market structure
SSM Model
the northeast china
