摘要
湖南2007～2008年入境旅游客源数量增速变缓,竞争力降低,地位下降;2008～2009年入境旅游客源市场总结构分量较小,客源市场仍未恢复,市场总体仍处于相对劣势结构;2009～2010年入境旅游客源结构效果较好,竞争力增强,其入境旅客明显增加,客源市场恢复较快。湖南省入境旅游客源目标市场定位为4种类型:即成熟型市场、成长型市场、停滞型市场和潜在型市场,应该据此制定相应的营销策略。
This paper using the shift-share analysis method(SSM),investigated the evolution of inbound tourist source market structure in Hunan Province before and after the financial crisis.The results showed that the growth of the inbound tourist number slowed down in 2007-2008,being less competitive and in a low position;in 2008-2009,there was a small component of the total structure of the Tourist Market.At the same time,the situation of tourist market has not yet been restored and the market was still in relatively inferior structure.The inbound tourist structure became better,more competitive in 2009-2010.Besides,the number of inbound tourist significantly increased and its situation of inbound tourist source markets recovered rapidly.
出处
《湖南科技大学学报（社会科学版）》
CSSCI
北大核心
2013年第2期72-76,共5页
Journal of Hunan University of Science and Technology(Social Science Edition)
基金
湖南科技大学大学生研究性学习和创新性实验计划项目(KDSC1116)
湖南省哲学与社会科学基金项目(2010YBB135)
湖南省教育厅科学研究项目(10C0678)
关键词
后金融危机时代
入境旅游客源市场
结构演化
偏离-份额分析法
the era after the financial crisis
inbound tourist market
evolution in structure
Shift-share analysis
