摘要
在网络时代和"一带一路"国家战略背景下,国家战略传播也在探索新模式,"中国屋"视角是一种有益的尝试。本研究从国家战略传播产生的时代背景入手、探究其内涵与核心价值,通过对"中国屋"模式理论与案例的深入分析,挖掘出受众与话语的特质,在多维"共同体"的发展中,探索新模式,实现国家战略传播效果最优化。
In the network era and under the background of＂The Belt and Road＂national strategy,it is being tried to explore with the new mode of national strategic communication.The China House model is one such valuable endeavor.Based on researching the background of national strategic communication,its connotation and core values,the theory and trends of China House were analyzed,and the characteristics of audience and discourse,facing the new mode was approached.The aim is to materialize the optimization of the results of national strategic communication through the exploration of new institutional frameworks in the development of multi-faceted communities.
出处
《广西师范学院学报（哲学社会科学版）》
2016年第3期142-146,共5页
Journal of Guangxi Teachers Education University：Philosophy and Social Sciences Edition
基金
国家社会科学基金"大数据时代自媒体风险感知与矛盾化解"(15CGL063)
北京社科基金"北京网民舆情风险感知与矛盾化解研究"(14JDJGA056)
关键词
战略传播
新模式
“中国屋”
Strategic Communication
New Mode
＂China House＂
