摘要
工业旅游是我国旅游产业中极具活力和市场潜力的一项旅游形式。成都市龙泉驿区聚集了大量的汽车整车生产和零部件生产企业集群,依托其优越的地理条件和良好的基础设施,在区内开发工业旅游可以拓展旅游资源的范围、增加旅游业经济效益、丰富汽车企业产业结构,但与此同时也存在一些问题亟待完善。文章结合国内外工业旅游开发经验,提出了提高企业参与性、整合汽车工业企业打造城市工业旅游、联合常规旅游形态打造旅游交互发展模式、扩展客源市场加大产品促销力度等开发措施。
Industrial tourism serves as one of the most dynamic and potential forms in China's tourism industry. Long Quanyi districtof Chengdu city is home to a quantity of motor corporations which have a mass production of the whole cars and car components. Tourismresources are bound to be expanded, profits of tourism industry are to be enhanced, the industrial structure of auto companies shall be opti-mized if industrial tourism is developed in the automobile industrial park which enjoys favorable geographical conditions and sound infra-structures. Besides, some problems are bound to be solved with the development of industrial tourism. Drawing upon some experiences andlessons in the development of industrial tourism at home and abroad, some measures and suggestions are raised in this paper: namely, in-creasing the involvement of car producers, integrating the auto industry to build industrial tourism in cities, combime with the regular tour-ism forms to create an reciprocal development model of the tourism industry, expanding customer markets and increasing the promotions.
出处
《广西科技师范学院学报》
2016年第1期87-90,共4页
Journal of Guangxi Science & Technology Normal University
基金
四川省教育厅一般项目"成都市龙泉驿区工业旅游开发研究"(13SB0221)的阶段性成果
关键词
汽车
工业旅游
开发
automobile
industrial tourism
development
