摘要
作为我国最早建设起来的大型钢铁企业,鞍山钢铁集团发展工业旅游具有得天独厚的优势。通过调查研究,结合目前鞍钢发展工业旅游的概况及其发展过程中在观念、效益、产品内容、宣传力度方面存在的问题和不足,提出更新观念、提高认识,设计新颖的旅游产品,加强旅企双方合作,加强知识教育、培养专业人员及走市场化经营之路5点发展对策,以期为鞍钢工业旅游向更好的方向发展提供参考。
As one of the largest and earliest iron and steel enterprises in China, Anshan Iron and Steel Group Corporation （AISGC） has great advantages to develop industrial tourism. Based on investigation and research, this paper analyzes the status quo and the problems and shortcomings in the aspects of philosophy, efficiency, product content and publicity in the process of industrial tourism development in AISGC. Five countermeasures are proposed in order to help the industrial tourism to develop better, namely, to renew the mind and to increase the awareness, to design new and special products, to reinforce the cooperation of tourist and industrial enterprises, to enhance the knowledge education and cultivate professional personnel, and to operate through marketization approach.
出处
《沈阳工业大学学报（社会科学版）》
2010年第1期55-57,62,共4页
Journal of Shenyang University of Technology(Social Sciences)
基金
辽宁省社会科学规划基金项目(L08DJY128)
关键词
鞍山钢铁集团
工业旅游
经营模式
旅游开发
旅游经济
旅游产品
发展对策
市场化经营
Anshan Iron and Steel Group Corporation（AISGC）
industrial tourism
management pattern
tourism development
tourist economy
tourist product
development countermeasure
marketization operating
