摘要
从媒介进化理论的角度我们可以认为,媒介的发展是以模拟前技术时代的传播特点、以消灭时间与空间为终极目标的补偿性进化过程。在纸质阅读历经千年的固化发展后,数字阅读带来了全新的阅读体验:其具象性、非线性、交互性三大本质属性,是媒介融合时代印刷媒介、电子媒介与网络媒介的交汇创新,是对传统纸质阅读的弥补与发展。论文以数字阅读的媒介本质为依据,辨析数字阅读媒介进化特征与数字阅读的行为特征,为数字阅读时代推广全民阅读,建设"书香社会"提供了一条可行之道。
From the aspect of medium evolution, the development of media is a compensatory process of simulating communication characteristics in the pre-technology time to eliminate time and space. After thousands of years of paper reading development, digital reading brings totally new experience. Its three essential attributes, concreteness, nonlinearity,and interaction, are the innovation generated when the printing, digital, and network media are integrated, which is the compensation and development of traditional paper reading. This paper analyzes the evolution characteristics of the digital reading medium and behavior characteristics of digital reading based on the medium nature of digital reading. It provides an available path for promoting nationwide reading and constructing a literary society in the digital reading era.
出处
《新世纪图书馆》
CSSCI
2016年第2期5-8,13,共5页
New Century Library
基金
湖北省教育厅人文社会科学研究青年项目(项目编号:15Q227)
黄冈师范学院教学研究重点项目(项目编号:2012CE22)的研究成果
关键词
媒介进化论
新媒介
数字阅读
全民阅读
Evolution of media
New media
Digital reading
Universal reading
