摘要
新电改方案提出将向社会资本开放售电业务,而中国售电企业缺少运营经验,为此本文借鉴国外成功电力市场的运行经验,在放开售电侧的背景下,研究售电企业的定价策略。将6类能够成为售电主体的售电企业进一步分为拥有发电资产的售电企业和不拥有发电资产的售电企业,利用Bertrand寡头博弈模型分析这2类售电企业的定价策略,其中Bertrand模型中的替代系数根据售电企业所提供的增值业务类型利用层次分析法确定。最后,通过具体算例对模型的可行性进行了验证,该方法可为售电企业的定价策略提供理论依据。
The electricity retail market is open to social capital according to the new electric power system reform scheme. However, electricity retail enterprises in China are lack of operating experience. So this paper studies the pricing strategies of electricity retail enterprises under the background of electricity retail market opening, based on the operation experience of foreign electricity retail market. Six kinds of electricity retail companies that can be electricity retail subjects are further classified into two kinds： companies with electricity generation assets and companies without electricity generation assets. This paper adopts Bertrand oligopoly game model to analyze the pricing strategies for these two kinds of electricity retail companies, in which the alternative coefficient in the Bertrand model is determined by analytic hierarchy process （AHP） according to the value-added service type provided by electricity retail companies. Finally, the feasibility of the model is validated by a practical example. This method can provide a theoretical basis for the pricing strategies of electricity retail companies.
出处
《电力建设》
北大核心
2016年第3期76-81,共6页
Electric Power Construction
