摘要
近年来,媒介融合已成为我国传媒业发展的趋势,传统模式下单一的媒介传播方式必然难以为继。在媒介融合背景下,传统广播新闻传播同样面临着困境与挑战,为适应新时期受众对新闻资讯的新需求,广播新闻传播应与时俱进,在媒介融合方面积极探索创新发展的实现路径。
Recent years has witnessed the rapid convergence medias in China＇s media industry. It is urgent need to change traditional mode of single media communication. In order to meet the audience＇s new demand for news and information, radio news communication should be innovated so as to keep pace with the times. The paper firstly analyzes the difficulties and challenges in the environment of media convergence, followed by the discussion of the approaches to innovation and development for radio news communication.
出处
《广东开放大学学报》
2016年第1期92-94,100,共4页
JOURNAL OF GUANGDONG OPEN UNIVERSITY
关键词
媒介融合
广播新闻
创新发展
实现路径
media convergence
radio news
innovation and development
approach
