摘要
文章从微博营销的视角入手,基于旅游产品信息传递模式由被动引导型向主动体验型转变的旅游业营销态势,分析了旅游微博因其个性化运营、灵活多变的风格能够为潜在的旅游者提供丰富旅游产品信息的特点,以福建省旅游局官方微博为例,具体分析其运营机制。并在此基础上总结经验,针对性的对旅游微博营销运营提出一些改进建议。
From the Perspective of micro - blog marketing and based on the tourist marketing trend in which the information transmitting mode of tourist products is changing from passively - guided mode to actively - experiencing mode, this paper makes an analysis of the characteristics of tourism micro - blog which, due to it individualized and diversified operation, is capable of providing potential tourists with rich information of tourist products. Then, taking as an example the official micro - blog of Fujian Tourist Administration, it specifically analyzes the operating mechanism of its tourism micro -blog. Based on such an analysis, it accordingly puts forward some proposals for the tourist marketing by micro - biog.
出处
《梧州学院学报》
2015年第5期30-36,共7页
Journal of Wuzhou University
基金
国家自然科学基金项目(41101107)资助
关键词
智慧旅游
旅游官方微博
旅游产品
营销宣传
Wisdom tourism
Official tourism micro- blog
tourist products
Marketing publicity
