摘要
中国白酒进军国际市场是大势所趋,中国白酒国际化战略必须坚持文化先行。主要探讨中国白酒文化国际传播的障碍,阐述在中国白酒文化国际传播中政府责任效应发挥的重要性。同时,通过提出构建中国白酒文化国际传播中政府责任体系的建议,旨在厘清我国白酒及文化进入国际市场中的政府责任。
It is an inevitable trend that Chinese Baijiu enters international market.＂Culture First＂is the predominant strategy for the internationalization of Chinese Baijiu. In this paper, the barriers in international transmission of Chinese Baijiu culture were discussed, and the significance of government＇s role was elaborated. Meanwhile, it was suggested that we should construct government＇s responsibility system in international transmission of Chinese Baijiu culture in order to define clearly government＇s responsibility in Chinese Baijiu Baijiu cutlure＇s success in international market.
出处
《酿酒科技》
2016年第2期107-111,共5页
Liquor-Making Science & Technology
基金
北京外国语大学中国文化走出去协同创新中心资助项目"中国经典酒文化的国际传播路径研究"阶段性成果(项目编号:XTCX150610)
关键词
中国白酒文化
国际传播
政府责任
建议
Chinese Baijiu culture
international transmission
government＇s responsibility
advice
