摘要
逆向创新作为一种新的创新模式,在后发企业的创新追赶中扮演着重要的角色。本文以新兴市场国家跨国公司为研究对象,分析了逆向创新的机会及能力支撑体系。研究结果表明:逆向创新机会呈现多元性,利基市场和主流市场均可以作为逆向创新活动的基点,且利基市场的创新机会包括流程利基和产品利基;不同的逆向创新机会,所需能力体系存在差异。流程利基需要组织学习吸收能力、技术搜索能力及市场推广能力等支撑,产品利基需要合作学习能力、技术适应性改进能力及市场特性认知能力等支撑,主流市场导向的能力支撑体系主要由自主研发能力和多渠道利用外部资源能力构成。
Reverse innovation plays an important role in the innovation catch-up of latecomer enterprise. Based on the Emerging market countries to multinational companies cases,analyzing the opportunity and the support capability of reverse innovation. Research findings,the opportunity of reverse innovation presents diversity,niche market and mainstream market are all the standpoint of reverse innovation,＂niche＂opportunities including product niche and process niche. Different opportunities of reverse innovation,the required capability to support the reverse innovation is different. Based on process niche,the critical supporting ability includes absorptive capacity,technical search ability and marketing ability. Based on product niche,cooperative learning ability,cognitive ability of the marketing character and ability of technical adaptive improvement are the critical abilities. Based on mainstream market,the key supporting ability includes independent innovation ability and the ability of use external resources through multiple channels.
出处
《科学学研究》
CSSCI
北大核心
2016年第2期288-297,共10页
Studies in Science of Science
基金
国家自然科学基金面上项目(71272095)
辽宁省"百千万人才工程"资助项目(2013921066)
辽宁省教育厅人文社会科学重点研究基地专项项目(ZJ2013011)
关键词
逆向创新
能力体系
创新机会
后发企业
reverse innovation
capability system
innovation opportunity
latecomer enterprise
