摘要
做好大学阅读推广工作,提高读者的阅读参与度,其关键是要吸引并保持读者的注意力。文章基于注意力的视角,分析了读者阅读的心理需求、阅读内容的精品需求,并从活动形式、宣传模式、营销策略和实施细节等四个方面介绍了阅读推广活动的注意力营销策略。
In order to promote reading in universities and to enhance reader engagement, the most im- portant thing is to attract and hold students＇ attention. From this point of view, this article analyzes readers＇ psychological needs and the needs for high-quality contents, as well as novel and creative activities which combine the online activities with the offline ones. It is proposed for promotion activities to break the mindset and promote with multiple channels and for marketing to highlight features of events. In book ex- hibition, the article introduces how to successfully attract readers＇ attention by highlighting the hot spots and creating strongly evocative reading background and atmosphere.
出处
《大学图书馆学报》
CSSCI
北大核心
2016年第1期83-87,共5页
Journal of Academic Libraries
关键词
注意力
阅读推广
营销
Attention
Reading Promotion
Marketing
