摘要
文中对O2O电子商务模式进行了总结,主要以企业的O2O转型为切入点,分析了企业O2O转型中存在的问题,并提出了相应的解决措施,为其他企业的O2O转型提供借鉴。最后,针对不同的研究对象,提出了今后深入研究的方向。
This paper summarized the model of O2 O e-commerce model. With the enterprise transformation of O2 O as the breakthrough point,we analyzes the problems existing in the enterprise O2 O transformation. And then we propose the corresponding solution measures,to provide reference for other enterprises. Finally,according to different object of study,we put forward the future research direction.
出处
《物流工程与管理》
2015年第11期187-188,190,共3页
Logistics Engineering and Management
