摘要
宣传工作是意识形态领域的重要工作,高校的对外宣传工作也是如此。在日新月异的时代背景下,高校对外宣传如何形成大的工作格局,是每一个高校宣传工作者应该思考的命题。高校对外宣传大格局的形成应当抓住时代背景、师生需要、媒介环境、大学精神四个着力点,从这几个方面加强实践。
Propaganda work in colleges and universities is an important work in the field of ideology. With the rapid development of society, propaganda workers in colleges and universities should think over how to form large work pattern of propaganda work. The formation of large work pattern of propaganda work should pay attention to the four aspects of the times background, the need of teachers and students, media environment and the university spirit.
出处
《高教学刊》
2016年第3期199-200,共2页
Journal of Higher Education
关键词
高校外宣
大格局
四个着力点
university propaganda
large pattern
four points
